Slide
The Cotton Lives On™ recycling programme
Slide
The Cotton Lives
On™ recycling
programme

Closing the loop

Founded in 2022 by Cotton Council International, the Cotton Lives On™ recycling programme is a dedicated initiative designed to reduce textile waste by giving old cotton garments and home textile products a new life. The programme serves as a UK-focused call-to-action for fashion brands, retailers, and consumers to divert unwanted cotton garments from landfill. The programme helps close the loop on cotton sustainability while emphasising the benefits and environmental stewardship of U.S. cotton. Cotton Lives On™ is a trademark of Cotton Incorporated.

closing the loop

Founded in 2022 by Cotton Council International, the Cotton Lives On™ recycling programme is a dedicated initiative designed to reduce textile waste by giving old cotton garments and home textile products a new life. The programme serves as a UK-focused call-to-action for fashion brands, retailers, and consumers to divert unwanted cotton garments from landfill. The programme helps close the loop on cotton sustainability while emphasising the benefits and environmental stewardship of U.S. cotton. Cotton Lives On™ is a trademark of Cotton Incorporated.

Our aim? To extend 
the life of cotton in meaningful ways that help both people and our planet.

How? By making it easy for both individuals and organisations to make positive changes.

Our aim? To extend 

the life of cotton in
meaningful ways that help both people
and our planet.

How? By making it easy for both
individuals and organisations to make
positive changes.