About the Cotton Lives On™ recycling programme.

Inspired by a similar and successful programme in the U.S., the Cotton Lives On™ recycling programme was created in 2022 as a call-to-action to recycle cotton and give it new life by transforming it into something new.

The programme strives to inspire sustainable living by educating consumers on cotton’s natural life-cycle and divert unwanted old cottons from the landfill. As a result of this, the programme can help to close the loop on cotton sustainability while emphasising the benefits and environmental stewardship of U.S. cotton.

Cotton Lives On™ is a trademark of Cotton Incorporated.